SaaS UI UX design, website design, branding, and development for founders building new SaaS products or fixing ones that aren't growing

SaaS UI/UX Design Agency Fixes Activation,
Retention & Conversion

SaaS UI UX design, website design, branding, and development — for founders building new products or fixing ones that aren't growing.

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Our Clients

Trusted by 50+ SaaS Companies, From Idea to Launch

The Pain Points

Does This Sound Familiar?

{1}

Leaking —

Users sign up and quietly disappear before they ever see what your product can do. Only 19% of SaaS users complete onboarding. The rest leave and you have no idea where you lost them.

{2}

Invisible —

Your website gets traffic but conversion is close to zero. Visitors land, look around for a few seconds, and leave without clicking anything. That's not a marketing problem. That's a design problem.

{3}

Forgettable —

Your brand looks like every other SaaS. Generic logo, inconsistent visuals, no clear identity. Customers buy clarity and right now your brand isn't giving them any. Investors and buyers move on in seconds.

{4}

Dismissed  —

Your pitch deck looks like a template. Your social posts get no engagement. Your product demo video feels amateur. You have a strong product or a strong idea but the presentation isn't landing. Deals are slipping.

{5}

Stuck  —

You have an idea worth building or a product worth fixing. But no clear direction, no right team, and no confidence in what gets designed versus what actually ships. Every week that passes costs you time, money, and momentum.

{6}

Invisible —

Your best features are invisible. You keep shipping but users never discover them. 80% of SaaS features  get little or no usage. That's a discoverability problem.

The Solutions

Every Problem Has a,

Design Solution.

Here's how we fix it from your first idea all the way to a product your users actually stick with.

SaaS UI UX Design

Fix the flows that are costing you users.

Only 19% of users complete onboarding; the rest leak out. We redesign your signup-to-paid flow with focused SaaS application design so the value is obvious at every step. Clearer paywall. Smarter upgrade triggers. Users understand exactly why they should convert

SaaS Website Design

Turn visitors into trial signups.

Your website gets one shot. If visitors can't understand what your product does in 5 seconds — they leave. As a SaaS website design agency, we design marketing websites, landing pages, and pricing pages built around one metric: how many qualified founders click that CTA.

Branding & Identity

Build a brand that wins trust before the demo.

68% of designs lose quality during development - usually at the design-to-dev handoff. Because design and engineering sit on one team, there's no handoff gap: we build it ourselves in React, Vue, or Next.js, or pair with your dev team, and ship every component exactly as designed. Then we track post-launch metrics and iterate until the numbers move.

Marketing Design

Win deals with design that represents your product's real value.

Strong product. Weak pitch deck. Lost deal. We design the marketing collateral that helps SaaS founders raise capital, close enterprise clients, and build brand authority. Pitch decks, company decks, social media visuals, and motion graphics.

Service

Development & Implementation

Ship exactly what was designed. Then track if it worked.

68% of designs lose quality during development, usually at the design-to-dev handoff. Because design and engineering sit on one team, there's no handoff gap: we build it ourselves in React, Vue, or Next.js, or pair with your dev team, and ship every component exactly as designed. Then we track post-launch metrics and iterate until the numbers move.

Fix the Leak

Only 19% of users complete onboarding. The rest leak out. We redesign your signup-to-paid flow so the value is obvious at every step. Clearer paywall. Smarter upgrade triggers. Users understand exactly why they should convert.

What You Get
Higher value proposition
Paywall actually converts
Higher value proposition
Higher value proposition
2% → 5.6%

Conversion rate increases

+180%

Average improvement

Stop the Bleed

55% of SaaS users churn within 30 days. They never reach your core value. We rebuild your onboarding so users hit the 'aha moment' in days, not weeks. Smart defaults. Progressive disclosure. Contextual guidance. Every step earns the next.

What You Get
Faster activation for new users
They actually stick around
D7 and D30 retention improve
Your growth compounds
3w → 4d

Maximizing time-to-value

28% → 62%

Activation rate increases

Simplify Without Losing Power

80% of SaaS features get little or no usage. Not because they're bad — because they're buried. We restructure your interface so new users see what matters first. Better hierarchy. Clearer navigation. Progressive disclosure. Power without the overwhelm.

What You Get
Onboarding rates rise
Basic support tickets disappear
Users find your product simple
Cognitive load reduced
45% → 81%

Higher & faster onboarding

-45%

Support tickets reduction

Reverse the Decline

Users drop off sharply in the first two months and you can't see where. We design your product for retention from day one. Smooth activation flows. Clear paths to core features. Habit-forming interactions. Users don't just try your product — they come back.

What You Get
D7 and D30 retention improve
Consistent user engagement
LTV increases significantly
You stop losing money
35% → 58%

Day 7 retention improves

18% → 42%

Day 30 retention improves

Design the Answers

23% of SaaS churn comes from users who don't understand the product. We build clarity into every interaction. Smarter onboarding. Contextual help. Obvious workflows. Design eliminates the questions.

What You Get
Team stops drowning in basic Q/A
They focus on real issues
Support costs drop
Team morale improves
+35%

Team capacity increases

-18%

COGS reduces

Make Features Discoverable

80% of SaaS features get little or no usage. You keep shipping but users never find them. We redesign your product for discoverability, visual hierarchy. Features get recommended and stop being invisible.

What You Get
Features get discovered
Adoption increases
NRR improves
Users experience more value
15% → 47%

Higher feature adoption

3x

Usage increases

How We Work

Audit. Design.
Ship. Measure.

We don't start with assumptions. We start with your data.

Step 01

Audit

Every engagement starts the same way — we understand what's broken before we touch anything. For product design, we audit Mixpanel, Clarity, and PostHog to find where users drop off. For websites, we analyze conversion funnels and bounce rates. For branding, we audit your current identity against your market position. No guesswork. No assumptions. Just data that tells us where to start.

Step 02

Design

We design solutions for what the data proves — nothing more. Whether it's a product interface, a marketing website, a brand identity, a pitch deck, or a design system — every decision is tied to a specific problem identified in the audit. We iterate fast, validate with real feedback, and don't move forward until the solution is clear, tested, and ready to ship.

Step 03

Ship

We build it or hand it off — either way, it ships exactly as designed. Front-end development in React, Vue, or Next.js. Developer-ready Figma handoffs with named components, design tokens, and full documentation. Brand guidelines and marketing assets delivered with implementation notes. No guessing games for your team.

Step 04

Measure

Launch is not the finish line. We benchmark the new experience against the old — activation rates, conversion rates, retention, engagement, and support ticket volume. If the metrics haven't moved, we're not done. Every service Taqwah delivers is measured against real outcomes, not client approvals.

Proven Outcomes

What Great Design Delivers

+50%

Activation Rate Improvement

Avg Better design doesn't just look good. It changes how users behave.

19% to 61%

Onboarding Completion Rate

When tables are sortable, settings are findable, and notifications are clear, users stop asking your team for help. Every screen that explains itself is a support ticket that never gets written.

-40%

Support Ticket Volume

When tables are sortable, settings are findable, and notifications are clear, users stop asking your team for help. Every screen that explains itself is a support ticket that never gets written.

3x Faster

Design to Development Shipping

Every screen delivered with specs, component documentation, and responsive breakpoints. Your developers build exactly what was designed. No back and forth. No guessing.

Case Study/Shots

Our Top-Tier

Creative Works

Case studies show the full story. Client works show the output. Both are real projects with real stakes.

Propulso

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

Project Scope
12 Screens
6-Step Onboarding
4 Weeks
Industry
AI & SaaS
Chompo

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

Project Scope
12 Screens
6-Step Onboarding
4 Weeks
Industry
AI & SaaS
DeepSift

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

Project Scope
12 Screens
6-Step Onboarding
4 Weeks
Industry
AI & SaaS
Ichy case study
Ichy

Ichy helps people with eczema understand what sets their skin off, without guessing. Taqwah designed the mobile app, marketing website, and brand identity, built around a founder who lives with the condition every day.

Project Scope
Mobile App
Website
6 Months
Industry
HealthTech
Department of Motion case study
Department of Motion

Taqwah partnered with Department of Motion to build a distinctive brand and digital presence. We handled brand identity, responsive website design, and React.js development. The goal was a clear, engaging experience that brings DOM’s creative work and services together.

Project Scope
Brand Identity
React.js Website
1.5 Months
Industry
Creative Agency
South West Explorer case study
South West Explorer

South West Explorer turns a map into a game. Pin hidden coves, trails, and viewpoints across Devon, Cornwall, Dorset and Somerset, earn passport stamps for every visit, and share discoveries with a community of real explorers.

Project Scope
Mobile App
Explorer Map
Passport Stamps
Industry
Travel & Tourism
AYMO Ventures case study
AYMO Ventures

AYMO Ventures invests in founders who build the tomorrow. Taqwah designed the brand and marketing site: a bold, space themed experience that makes an early stage VC fund feel ambitious, trustworthy, and ready to back the next wave of Croatian innovation.

Project Scope
Brand Identity
Marketing Site
1 Month
Industry
Venture Capital
LFG case study
LFG

LFG lets merchants accept stablecoin payments in 90+ countries with one integration. Taqwah designed the brand and marketing site that makes crypto commerce feel as trustworthy as any fintech.

Project Scope
Branding
Web Design
Product UI
Industry
Fintech & Payments
Mobile Spa Finder case study
Mobile Spa Finder

Mobile Spa Finder connects clients with verified spa and beauty professionals who travel to their home, office, or event. Taqwah designed the brand and the full two-sided marketplace.

Project Scope
Brand Identity
Web Design
Two-Sided Marketplace
Industry
Wellness & Beauty
Rolling Record case study
Rolling Record

Rolling Record is an always-on voice recorder with meeting intelligence. It records in the background within a storage budget, protects the moments that matter, and turns audio into transcripts, summaries, and action items. Taqwah designed the brand, mobile app, and marketing site for IntuiSoft LLC.

Project Scope
350+ Frames
Mobile App
Website
Industry
AI & Productivity
Athletx case study
Athletx

Athletx connects athletes with verified pro coaches, wraps it in a social training feed and performance tracking, and adds a gear marketplace on top. Taqwah has been designing the entire ecosystem for over a year: brand, mobile app, web app, marketing site, and admin panel.

Project Scope
800+ Frames
App, Web & Admin
1+ Year
Industry
Sports & Fitness
Assist case study
Assist

Assist connects people with trusted local service providers in seconds. Cleaning, plumbing, pool care, repairs, all in one app. Taqwah designed the entire product from scratch: brand identity, mobile app, and marketing site, as one connected system.

Project Scope
100+ Screens
0 to 1 Product
3 Months
Industry
Home Services
Pricing

Simple Pricing,
No Surprises

Start free.
Pay only when you're ready to fix
what's broken or build what's next.

We take on 3 new clients per month.
1 spot remaining this month.

If after the first sprint the direction isn't right we redesign it.
No extra charge. No argument.

Free UX Audit

We review your product or website, audit your data, and tell you exactly what's broken and what to fix first. No pitch. No fluff.

Running two problems at once?
1 Specialist
2 Specialist
$2,780
$4,870

/month

No contracts. No lock-in. Cancel with 30 days notice.

$4,870/ month Two active work streams. Two dedicated experts.
$4,870/ month Two active work streams. Two dedicated experts.
What’s Included
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One dedicated expert per month (UX/UI/Motion/Visual/Developer your choice)

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2-week/sprint

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All 5 services covered

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Direct expert access no account manager

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Unlimited revisions within each sprint

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Month-to-month cancel with 30 days notice

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Two dedicated expert per month (UX/UI/Motion/Visual/Developer your choice)

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2-week/sprint

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All 5 services covered

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Direct expert access no account manager

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Unlimited revisions within each sprint

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Month-to-month cancel with 30 days notice

Already know what you need?  Book a Strategy Call
Already know what you need?  Book a Strategy Call

At Taqwah®, we design SaaS products that improve usability, increase conversion, and support long-term product growth. From onboarding and activation to retention and monetization, our UI UX team creates scalable digital experiences users enjoy and businesses grow from.

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FAQ

Questions We Get. Answered Honestly.

Who actually works on my project?
Arrow UP

The same person you speak to on the first call. Not a junior who gets handed your work after a senior closed the deal. One dedicated expert, directly on Slack, directly accountable. You always know who's working on your product and what they're doing.

How much does it cost?
Arrow UP

You book a free audit or a strategy call. We look at your product or idea within 48 hours and tell you exactly what's broken and what to fix first. If it makes sense to work together, we agree on what gets designed, what the result should be, and when you'll see it. No payment before you've seen our thinking.

My problem might be traffic, not design. How do I know?
Arrow UP

If people are already visiting your website or signing up but not doing what you want them to do next, that's almost always a design problem, not a traffic problem. More visitors won't fix a confusing product. Start with the free audit. We'll tell you exactly what's causing it and whether design is actually the answer.

We built our product with AI tools like Lovable, v0, or Bolt. Can you still help?
Arrow UP

Yes, this is one of the most common situations we see in 2026. We don't rebuild everything from scratch. We look at what you have, find the specific parts that are causing people to drop off, and fix only those. Your existing product stays. The parts that aren't working get fixed.

Can you design a product from scratch if I just have an idea?
Arrow UP

Yes. If you have a clear problem worth solving and the budget to build it, we handle everything. From the first sketch all the way to a finished product your development team can build from. You don't need a technical background. You just need a problem worth solving and someone to help you build the solution.

How long before I see something?
Arrow UP

First designs in your hands within 2 weeks of starting, not 2 months. A single landing page takes 1 to 2 weeks. An onboarding redesign takes 3 to 5 weeks. A full product build from scratch takes 3 to 6 months. You always know what's coming next and when. No waiting and wondering.

How much does it cost?
Arrow UP

Start with a free audit. No cost, no commitment, done within 48 hours. After that it's $2,500 per month for one dedicated expert working on one thing at a time. Need two things moving at once? $5,000 per month for two experts working in parallel. No hidden costs. No surprises at the end of the month.

What if I want to stop?
Arrow UP

30 days notice. No penalty. No long contract. No difficult conversation. Every file, every screen, every document we created belongs to you from the first day. You keep everything, no matter when you decide to stop.

Get Started

Ready to Build or Fix Your SaaS?

Abu Saied

Chief of Staff

Facing any issues in your SaaS?

Book a Free Call with Saied
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Propulso
Project Scope12 Screens
IndustryAI & SaaS

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

Propulso
Project Scope12 Screens
IndustryAI & SaaS

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

Propulso
Project Scope12 Screens
IndustryAI & SaaS

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

Propulso
Project Scope12 Screens
IndustryAI & SaaS

Users were signing up, recording once, and leaving, thinking Propulso was just another transcription tool. The real value, turning a voice note into a client-ready proposal, was invisible.

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